Farmers Week New Scientist Live is bringing farming back to the public on October 7-9 in London.
Few careers are as full of opportunity as agriculture. But it’s not just future breeders and crop growers that the industry needs, but also fresh talent from traditional recruiting grounds to drive innovation in the sector.
That’s why, with the help of industry organizations and businesses, we’ll be revitalizing the sector through the Future of Food & Agriculture exhibition, which wowed audiences in Manchester earlier this year.
See also: Farming career: Working as a pig department manager
Feed the World Stage
Together with our partners, we have developed a program of talks to educate and inform non-agricultural audiences about agriculture.
Speakers on the Feed The World Stage will look at global challenges such as climate change, feeding a growing population, managing extreme weather and why the food and agriculture sector is part of the solution.
They’ll do their best to bust some mainstream media myths and answer questions like how indoor agriculture might scale in the future, whether lab-based meat is really something consumers want, and why farming needs hydrogen energy.
About New Scientist Live
The world’s largest science and technology festival is held in London on October 7-9. Approximately 25,000 people are expected to attend the event in person over the three days, and more than 3,000 virtual audiences will log in to participate.
Together with our partners, we are on a mission to bring fresh blood to the sector by spreading the word that agriculture is one of the most exciting and cutting-edge industries out there.
Interactive exhibits will give visitors a hands-on experience of some of the developments and prove that a career in agriculture is anything but low-tech, low-skilled and slow-moving.
From the large set that help dig and harvest our crops to the tiny organisms that live in our soil, visitors will be able to experience the multifaceted aspects of food production.
For the first time at the London event, there will be a dedicated schools day on Friday 7 October, giving students an exclusive opportunity to speak to exhibitors and gain an insight into the wide range of Stem careers agriculture can offer.
Big set, big ambitions
With a 10m combine from Agco and one of John Deere’s latest tractors, the Future of Food and Agriculture exhibit will be a magnet for machine enthusiasts. Visitors can sit in the driver’s seat, hear how the machines work and enjoy a telemetry demonstration that explains how farmers are using data to improve yields.
“We’re treated as a ‘closed shop’ and if you’re not from farming or have connections, then you can’t get a job. We all know that’s not the case,” says Richard Charles, manager of aftersales training, dealer training and business development at Agco.
“We are actively trying to plant a small seed in the minds of the next generation that the ag industry is a viable career path. If you want to be an engineer, why not try agricultural engineering?’ adds.
Chris Wiltshire, John Deere’s UK and Ireland marketing manager, says: “We want people with no previous experience of farming or tractors to be able to jump in and see what a truly modern cab looks like inside and have a conversation. With people who work at John Deere and can explain the career paths open to them.
Precision agricultural machinery company Garford will bring one of its innovative weeders. “Farm equipment is high-tech and will become even more so in the future,” says managing director Jonathan Henry.
The Garford team – and the 4m In Row demo machine – will be on hand to welcome future data scientists, engineers, technicians and marketing professionals and explain why the equipment industry is a critical link in enabling farmers and growers to produce food to feed the world. .
“One of our biggest challenges is attracting skilled engineers,” says Kuhn managing director Sian Pritchard. The company will also give attendees an exciting seeding demonstration and invite them to see how Maxima uses GPS technology to create the incredible “Moon Landing” corn maze.
What else is on the show?
Bugs and burps
“Insects and creepy crawlies will abound, as well as experts on hand to answer questions about Rothamsted’s ground-breaking science,” said James Clarke, head of communications and public relations.
“We’ll look at the myths and reality behind the beetle’s often-reported decline, give the public a chance to become DNA soil science detectives, and find out how big cow burps could be made more climate-friendly.”
Seeds are life
“KWS will demonstrate how plant breeding plays a key role in providing sustainable solutions for farmers,” said breeding station manager Gillian Covey.
Visitors will be encouraged to identify the plant from which the seeds grow, as well as the products they go to make.
Prizes will be offered for correctly matched plants, seeds and crops. “We aim to stimulate people’s interest in finding the plant breeders and agricultural researchers of the future.”
Representatives from both the University of Manchester and the Royal Agricultural University will be on hand to equip the next generation of graduates to respond to some of the most pressing global challenges we face – not least food security.
“We aim to educate and inspire the next generation about the wide range of opportunities and careers that can make a real difference in our sector,” says Liam Dawson, RAU’s Head of Student Enrollment.
The Future of Food and Agriculture team
Farmers Week Working with these organizations to bring the Future of Food & Agriculture exhibition to New Scientist Live.