The new business brings together information from beekeepers around the world

STOUGHTON ‒ For Rich Morris, his backyard beekeeping hobby and career as an electrical engineer led to a new business that brings together information from beekeepers around the world. This combination of data collected from more than 8,000 beehives aims to help improve bee health and productivity and even longevity.

Morris kept bees as a hobby for the past 15 years while working as vice president of operations for a medical, consumer and software consulting company in Madison. (For one project, he and his team built a toothbrush robot for a manufacturer that wanted to test their toothbrushes. They named it Gumby.)

But when the firm changed hands and the corporate philosophy changed, Morris was left with the idea of ​​starting his own company. He sent out a request for crowd funding to see if there would be interest in his idea for data collection equipment installed in beehives. Five hundred people responded. One hobbyist beekeeper from Virginia responded, “It was a dream come true!”

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