There is a Charolais bull sale in Tullamore this Saturday

123 bulls have been cataloged for the Charolais Cattle Society of Ireland show and sale at Tullamore March on Saturday 5th November.c.

All entries are genotyped, sire tested, myostatin tested and inspected prior to sale.

According to the society, all bulls are fertility tested and bulls sold within the Republic of Ireland are fertility insured.

Buyers of the five highest priced bulls in the sale will each receive a €200 voucher for Greenvale Animal Feeds.

The sale will be followed by the Elite Charolais Heifer Show and Sale in Tullamore on Saturday 12th November where 115 pedigree Charolais heifers will go under the hammer.

Again, genotyping all heifers; the father was checked; myostatin test; will be inspected before sale; export tested; and can be exported to Northern Ireland on the same day.

Free shipping to Northern Ireland is available from this sale. The buyers of the five highest priced heifers will each receive €250.

This sale will also include a first-time free membership to the community for first-time buyers.


These two teal farmers tell us why they chose Charolais.

Hubert Nicholson, from County Meath, and his brother Matthew run about 85 suckler cows – 75% of which are Charoleis-cross.

Their focus is on breeding replacement females with milk and fertility. In addition to keeping replacements in the herd, they give their entire offspring to beef.

This means that in addition to producing females with strong mothering qualities, cattle must also be capable of efficient fattening, sorting, weighing and paying at slaughter. For the Nicholsons, Charolais is where it’s “key”.


Charoleis-cross cow and Charolais bull calf at Nicholson’s farm
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A typical Charoleis bull weaning on the farm

An important tool used by the Nicholsons is the Myostatin test. Hubert found the combination of F94L and Q204X genes “to work very well with a good balance of maternal and terminal traits.”

To help farmers choose the right animal for them, all animals at official Charolais Society sales are now myostatin tested.

Nevan McKiernan of the Charolais Cattle Society of Ireland commented:

“Some might think that the mother type cattle used on this farm would struggle to pay their dues as good beef cattle at slaughter.”

“This is far from the case. Bulls are slaughtered when they are 20 months old. All bulls rate Us, the last batch of bulls averaged 420kg.

“It’s pretty much the same in standard heifers. They are slaughtered under the age of 30 months, the last group has an average deadweight of 360 kg.

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Two CHX bulls are finished on the farm

He continued: “It’s not often you come across a nursing facility that focuses on producing replacement females.”

“From a terminal point of view, it is extremely positive that the performance of the cattle has not been affected and is proof that the mother type Charolais can perform at the highest level.”

“Efficiency is very important on this farm because it has to make financial sense. This farm is proof that mother Charolais can tick all the boxes if the breeding policy and management are correct.


Another cross that ticks all the boxes is the Charolais Cross Salers. Near Borrisokane in County Tipperary, Robert Harding farms full-time.

He runs about 80 Salers-cross cows, most of which he crosses with a Charolais bull.

He weans bull calves and sells them, heifers for beef. Robert finds that Charolais-cross-Salers fit his system “perfectly”.

“I can sell my Charols as soon as they are weaned or bring them to beef; that’s the beauty of Charolais as a sire.”

Example of Charolais Cross Bull Calves on the Farm
A sample of Charolais-cross bull calves on the farm

One of the most successful purchases on the farm was the Charolais bull Knockmahon Master.

Robert describes this bull as “the best bull ever used in the herd.”

Unfortunately, the Master was injured earlier this year and had to be killed.

He killed with an amazing carcass weighing 806 kg and rated E =. The latest Charolais bull he uses on the farm is a son of CF 52.

Example of Charolais Cross Heifer Calves on the Farm
An example of Charolais-cross heifer calves on a farm
Highest prices for generation

In May of this year, Robert sold his Fall 2021 weanling bulls at an average age of 8 months.

The first batch averaged 420 kg and sold for an average of 1,230 euros. The young weaning bulls weighed an average of 394kg and sold for an average of €1125.

Last February, Robert brought Charolais-cross heifers to the Portumna March fatstock show and sale, where he took first prize and sold for the highest price.

He last slaughtered his group of Charolais heifers at an average age of 25 months.

They culled with an average carcass weight of 425kg and scored an average U=.

Charolais Cross Heifer on the farm
A Charoleis-cross heifer grows on the farm

The efficiency of this herd speaks for itself. The average calving interval of the herd in 2021 was 364 days. The number of calves obtained from each cow was 0.99.

Robert is quick to point out that his weanlings are superior to the market ones they sell.

McKiernan noted: “It is refreshing to see an efficient, profitable and sustainable suction system in the heart of Ireland.”

“Charolais as a terminal sire combined with the maternal characteristics of Salers cows makes this system a winning combination. More importantly, as a full-time farming operation.


If you want to invest in Europe’s number one beef breed, you can do so at one of the society’s two upcoming sales.

Catalogs for both sales can be viewed at

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